Created in the early 2000s by Jacques Pariente, R.Town quickly established itself as a Parisian signature with an assertive character. Distributed in over 300 points of sale (France and internationally), it has won over department stores as well as iconic names such as Colette Paris and Selfridges in London. Three boutiques open in Paris, one in Covent Garden. The identity is strong: urban, functional bags designed to last.

But in 2007, bought out by an investment fund, the brand lost its creative and commercial team. The project gradually faded away, without ever disappearing completely. The memory of R.Town lives on in those who carried it, and in particular in Cédric Beauchet, one of the people behind its launch, who went on to pursue his career in the fashion world between New York and Hong Kong.